As Janet Jackson gets inducted into the Rock & Roll Hall of Fame Friday night, it’s worth revisiting something she has in common with other members of the Rock Hall such as Bruce Springsteen, the Rolling Stones, the Who, Prince and Tom Petty. That’s right, we’re talking about the Super Bowl Halftime Show.
It’s interesting to note that at this time 15 years ago, Jackson was still reeling from that night – Feb. 1, 2004 – when the world saw a little too much of her during the halftime show at Super Bowl XXXVIII in Houston’s Reliant Stadium.
The New England Patriots defeated the Carolina Panthers in that game, their second title in three years. The game was memorable … though not as memorable as the halftime show. Jackson’s “wardrobe malfunction” was seen by an international audience, and it created a backlash against the NFL and a hefty fine from the Federal Communications Commission levied against Viacom, parent company of CBS, which broadcast the game, and MTV, which produced the halftime show.
When Justin Timberlake, accidentally or not, grabbed a piece of Jackson’s dress to reveal her left breast, the FCC received more than half a million complaints. The FCC fined Viacom $550,000. Several years later, courts overturned that ruling and FCC officials admitted they had overreacted. But that was of little consolation to Jackson, who for a time had been blacklisted by Viacom and MTV following the incident.
Who was to blame for this fiasco? Osama Bin Laden, of course.
Here’s why: If not for the 9/11 terrorist attacks, Janet Jackson would have been the headliner in the Super Bowl XXXVI halftime show, and as a solo act, not with Timberlake. “She was booked prior to 9/11,” said Jim Steeg, the NFL’s VP of Events at the time. “But she wanted out after 9/11. She was afraid to be in the building, with all the security concerns.” Things turned out just fine for the NFL with that scenario, as they got U2 to perform the Super Bowl XXXVI halftime show at the Louisiana Superdome, a show that became one of the most patriotic moments in sports history.
Two years later, MTV was producing the halftime show for the NFL, and they were pushing a hip-hop agenda that the league wasn’t eager to embrace. In addition the Jackson, MTV favorites P. Diddy, Nelly and Kid Rock were scheduled to be on stage.
“Janet was the tame act,” Steeg thought at the time. “Timberlake was a completely late addition. We thought those were the acts that were gonna tone it down.
“Little did we know.”
